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DOMAIN & TRAFFIC PLATFORM

We monetize your domains

The intelligent platform for domain monetization — optimize your portfolio for maximum yield.

Ayo

ayo.de — international domain & traffic platform for Proxify AB: monetize parked domains, parking dashboards, marketplace/advertiser flows; built for multi-market delivery.

PHPLaravelVue.jsPostgreSQLDockerTailwindREST APIi18nThird-party integrationsCI/CDPHPUnit
Ayo — project screenshot

Overview

  • AI-assisted coding with strict human review — scaffolding, tests, and boilerplate; I own merges, queries, and production boundaries.
  • Internationalized the product for multi-market delivery — locale-aware flows, copy, and configuration without blocking releases.
  • Integrated numerous parking and traffic providers and third-party APIs behind clear adapter boundaries.
  • Improved performance, reliability, workflows, and release discipline — CI gates, tests, and maintainable Laravel/PostgreSQL services.

Challenge

An international product with numerous external parking and traffic providers — each with different contracts, payloads, and failure modes — needed to scale without blocking feature delivery.

Approach

Built adapter layers for provider integrations, internationalized the product surface, and used AI-assisted development for scaffolding and tests with strict human review. CI and PHPUnit gates before every merge.

Solution

Laravel APIs with clear integration boundaries, locale-aware UI flows, and Docker-backed deploys. AI accelerated boilerplate; I owned query performance, auth, and data integrity.

Results

  • Production platform live at ayo.de with international surface and numerous provider integrations.
  • AI-augmented delivery velocity with human review — tests, documentation, and maintainable architecture for ongoing Proxify AB iteration.

Business impact

  • Users can evaluate revenue and act on traffic opportunities in one place.
  • Extensible base for future marketplace and advertiser capabilities.

Scale

Public-facing SaaS-style platform for domain owners and traffic buyers.

Lessons

  • Dashboard clarity matters as much as raw metrics for product trust.
  • Incremental delivery allowed the business to learn without blocking launches.

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